First published at True North on February 11, 2021.
The Canadian home shopping network Today’s Shopping Choice (TSC) has yanked MyPillow products from its catalogue, according to company CEO Mike Lindell.
In an interview on True North’s The Andrew Lawton Show, Lindell said he has always had a “great relationship” with the network, formally called The Shopping Channel, but accused it of succumbing to “cancel culture” by severing ties with his Minnesota-based pillow company.
TSC has joined what Lindell says is a “laundry list” of retail brands no longer carrying his products, which include pillows, mattress toppers, towels and bedsheets.
“We lost probably fourteen box stores, (Today’s Shopping Choice) in Canada, which I’ve got a really great relationship with,” Lindell said. “They did that. I mean, I couldn’t believe it. I’m going, ‘They’re not even in the United States.’”
A search for “MyPillow” on TSC’s website yields only results for competitor products, and pages for MyPillow products still listed in Google’s search results direct users to empty pages.
In recent weeks, MyPillow has faced growing backlash as a result of Lindell’s support for former US president Donald Trump’s claims that the 2020 election was rife with fraud. Last week, Lindell released a documentary titled “Absolute Proof,” which he claims lays out definitive support for the claims, which have not been proven in court.
Twitter suspended Lindell’s account, and later suspended the MyPillow account as well after Lindell sent a tweet from it.
Despite the controversy, Lindell said he is not backing down, noting the company is still expanding even with the retail challenges.
“Is it affecting my business? I have a laundry list of box stores where they attack them and they succumb to the cancer culture. They’re trying to cancel me out,” said Lindell. “We’re busier now than we’ve ever been. Ever. People are getting behind us, and we’ve hired 150 more people in two weeks. MyPillow is at an all-time high.”
Today’s Shopping Choice is owned by Rogers, which did not respond to a request for comment by the time of publication.
Lindell, a recovering drug and alcohol addict, founded MyPillow in 2009 after inventing the company’s flagship pillow design. The company has sold 41 million units to date, thanks in part to a marketing campaign that has heavily targeted talk radio and cable news stations.